Build Your Free
Badge of Ownership
Whether it’s your first Subaru or you’re a seasoned owner – get ready to show off with your free Subaru Badge of Ownership!
Verify your VIN below to get started.
Verify your VIN below to get started.
Please allow 4–5 weeks to receive your badge. Badge of Ownership Lifestyle Badges and Loyalty Medallions are only available to ship within the United States.
Validate your VIN to access the Badge Builder.
Badges That Represent Your Lifestyle
Explore the FREE Subaru Lifestyle Icon Badges and select designs that align with your interests, adventures, and the things you love most about the Subaru lifestyle.
NEW Premium Badges
You asked for badges with even more personality, and we listened. Building on our free classics, we’re introducing a new collection of exclusive, limited‑run badges inspired by the unique interests Subaru owners shared with us. These limited‑run designs are available for $5 each, while our original badges remain free for all owners.
